The change we lead

Invest for change

News & Views

Who are we

Investing in AI? Check the Water. See the Risks

Progressive

Wealth

Management

Invested In

Change

Every dollar you invest tells a story — and at NorthStar, we make sure it’s worth telling. We work closely with clients to align portfolios with purpose, directing capital towards companies that are responsive, responsible, and ready to engage. Through deep research and active shareholder advocacy, we don’t just invest in the market — we invest in what matters.

more equality more love

What do you want to profit from? • What do you want to profit from? • What do you want to profit from? • What do you want to profit from? • What do you want to profit from? • What do you want to profit from? • What do you want to profit from? • What do you want to profit from? • What do you want to profit from? •

Active Ownership.

Meaningful Change.

We work with clients ready to move beyond conventional investing—to build portfolios rooted in purpose, power, and accountability. Our approach has been guided by our deeply-held belief that the financial system is broken, that people are suffering, and that we need to help our clients use their resources to effect change.

We partner with individuals and families to align capital with conscience — designing financial plans that reflect your values, meet your needs, and support the change you want to see. Whether you’re building wealth or inheriting it, we’ll help you explore your relationship to money, define what’s enough, and invest in a more just world.

We collaborate with financial advisors who want more for their clients—offering deep values-aligned strategies, and high-impact shareholder activism. Together, we help your clients understand what they own, engage with what matters, and grow wealth with purpose and integrity.

We work with mission-driven institutions — foundations, endowments, nonprofits, and faith-based organizations — to align investment strategy with social justice. From portfolio design to corporate engagement, we help steward resources in ways that reflect values, build long-term impact, and advance equity.

Northstar

Where creative shareholder engagement is a positive force for change™

30+

Years

As a 100% socially responsible
investment firm

100%

Diverse

Our team is comprised of women, LGBTQ+, immigrants and/or BIPOC

FA Top 100

Recognized by CNBC as one of the nation’s Top 100 Financial Advisory Firms

(October 2024. No fee paid for this ranking)

Employee Owned

Proudly 100% Minority-and-Women-Owned Business Enterprise (MWBE)

250+

Shareholder Proposals

Filed to drive systemic change at corporations

200

Letters Sent

Demanding action on critical social issues

SIX PILLARS. DEEPLY INTERTWINED.

We weave profit into purpose — because social justice demands more than one thread.

person with a mask in a crowd holding a sign that says with privilege comes responsibility.
person with a mask in a crowd holding a sign that says with privilege comes responsibility.

At NorthStar, our activism is rooted in the belief that capital should be a force for justice.

These six pillars guide every investment decision, shareholder proposal, and advocacy campaign we lead.

While each pillar represents a distinct area of impact, they are deeply interconnected — reflecting the intersectional nature of systemic issues and the compounded harms faced by marginalized communities.

We elevate Corporate Governance as our foundational pillar because we believe the rules that shape corporate decision-making directly impact all other domains of justice.
man holding a black lives matter sign

Racial Equity

a human rights sign on a light pole

Human Rights

three sets of hands in soil around a small green plant

Environmental Justice

door blocked with eviction notice

Economic Equality

people holding up a sign that reads the rights of women and girls is the unfinished business of the 21st century

Gender Equity

an empty conference room

Corporate Governance

This is what Change looks like

NorthStar has a history of being steps ahead on the most pressing social issues —

advocating for LGBTQ+ healthcare benefits for employees in domestic partnerships before marriage equality was legalized, and scrutinizing corporate political contribution alignment long before it gained widespread recognition. WE DONT WAIT FOR THE CONVERSATION. WE START IT.

a sign on a sidewalk that reads passion lead us here

Social Responsibility isn’t a Label — it's a fight.

we use our rights as shareholders to press for change

Called out predatory lending practices in marginalized communities before the 2008 crisis, protecting families from financial exploitation.

 

In 2000, NorthStar filed its first shareholder proposal at Household International, urging the company to address the risks of its predatory lending practices.  

HHI was forced to pay $486 million in settlements with state regulators. Those earliest warnings proved prescient as we lived through the 2008 financial crisis.  

Secured equal health benefits for LGBTQ+ employees in domestic partnerships at FedEx before same-sex marriage was legalized. 

 

NorthStar’s landmark 2010 proposal at FedEx led the company to offer equal health benefits to employees in domestic partnerships — five years before same sex marriage was legalized in 2015.  

55% vs 31% of large employers offered same-sex domestic partner health coverage in 2022 vs. 2010. 

Protected community water supply by crafting the first Human Right to Water Policy adopted by a multinational corporation.

 

Our Shareholder proposal led Pepsi to become one of the first multinational corporations to adopt the UN Human Right to Water policy in 2009 —the first of its kind.  

84% vs 8% of S&P 500 had adopted a water policy as of 2023 compared to 2008

Demanded transparency in corporate political contributions and electioneering to align spending with stated values.

 

NorthStar was one of the earliest shareholder to file proposals demanding transparency in electioneering and alignment between political contributions and company-stated values — filing 11 proposals in 2013 alone, including at Home Depot, Procter & Gamble and Intel. 

From 2022 to 2024, peers have followed suit, filing 86 similar proposals across the industry.  

Co-wrote first Global Policy on Prison Labor, requiring transparency and minimum wage. Now the industry gold standard.

NorthStar’s 2018 proposal at Costco to report prison labor in the supply chain was the first of its kind.  

Costco’s resulting policy, prohibiting suppliers from using prison or convict labor is now the global standard. In 2021, Costco ended contracts with suppliers that did not adhere to this commitment. 

Advanced racial equity and economic equality by creating career pathways for the formerly incarcerated and for people with criminal records.

1 in 3 Americans have a criminal record, with communities of color disproportionately impacted by the U.S. justice system.

Our shareholder engagements in 2023 led Xylem to launch a groundbreaking fair chance employment pilot, now expanded to 8 cities  — positively transforming 135 lives and counting.

What do you want to profit from? • What do you want to profit from? • What do you want to profit from? • What do you want to profit from? • What do you want to profit from? • What do you want to profit from? • What do you want to profit from? • What do you want to profit from? • What do you want to profit from? •

Fair Chance Employment • Human Right to Water • Fair Chance Employment • Human Right to Water • Fair Chance Employment • Human Right to Water • Fair Chance Employment • Human Right to Water • Fair Chance Employment • Human Right to Water • Fair Chance Employment • Human Right to Water •
Equal Voting Rights • Inclusion in the Workplace • Equal Voting Rights • Inclusion in the Workplace • Equal Voting Rights • Inclusion in the Workplace • Equal Voting Rights • Inclusion in the Workplace • Equal Voting Rights • Inclusion in the Workplace • Equal Voting Rights • Inclusion in the Workplace •
Board Diversity • AI Water Consumption Impacts to Community Water • Board Diversity • AI Water Consumption Impacts to Community Water • Board Diversity • AI Water Consumption Impacts to Community Water • Board Diversity • AI Water Consumption Impacts to Community Water •

Capital isn’t neutral.

We use it to

challenge the status quo.

a person holding a sign that says call out injustice every time
a poster that says lets love our community

our work starts with purpose.

Discover how our history, values and shareholder activism shape everything we do.

Activism in Action

NorthStar’s 2024-2025 Social Change & Activism Report serves as our annual reflection on the impact of our shareholder advocacy and the systemic change we continue to advance.

Grounded in our Six-Pillar Social Framework, the report highlights how we’ve championed racial justice through workplace equity audits, advanced gender equity by pushing for board diversity disclosures, and addressed environmental sustainability by leading engagements on corporate water stewardship and climate risk reporting. It also details our work promoting corporate accountability through scrutiny of political spending practices and lobbying alignment, and tackling human rights issues such as prison labor in global supply chains and advocating for Fair Chance Employment policies. With over 430+ engagements throughout our history, this report illustrates the power of values-driven investing to influence corporate behavior, demand accountability, and drive meaningful, long-term reform.

a stack of newspaper

NORTHSTAR

Leading the Conversation,

Driving the change.

At NorthStar, we help shape the future of the world we want to see. Our thought leadership is at the forefront of shareholder activism, driving meaningful conversations on racial equity, gender equity, environmental justice, economic equality, human rights, and responsible corporate governance. Our expertise is sought after, our voice is trusted, and our impact is undeniable.
  • FEATURED in The Wall Street Journal, Bloomberg, Financial Times, CNBC — shaping industry dialogue
  • PUBLISHED research and white papers — addressing critical social issues
  • SHARED bold insights — at conferences and events
  • LED shareholder initiatives — driving meaningful change
Nikki Rivera

Harnessing AI for Responsible, Sustainable Investing.

At #PRIinPerson 2025, our Director of Impact Research, Whitney Nguyen, CFA, joins global leaders in Brazil to discuss how investors can embrace AI and innovation—without compromising sustainability.

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Nikki Rivera

Advancing Board Diversity with Purpose and Integrity.

Our Analyst, Madison Krieger, joined the ICCR Fall Conference in New York to discuss how investors can counter DEI rollbacks and strengthen board diversity through collaboration and accountability.

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Nikki Rivera

When Climate Conversations Turn to Water.

At Climate Week NYC, global discussions spotlighted AI’s growing water demands and the urgent need for corporate accountability—echoing themes from NorthStar’s own research and engagement toolkit.

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Nikki Rivera

Investing to Build Communities That Thrive.

While markets pour billions into AI, we’re proud to help direct capital toward a different kind of innovation — affordable housing and neighborhood revitalization that build stability, equity, and lasting change.

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Nikki Rivera

Addressing Water Risk in the Global Food System.

At a recent FAIRR Initiative roundtable in Boston, investors explored how water scarcity, pollution, and pricing shape financial risk — and the shared responsibility to drive more sustainable practices.

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Nikki Rivera

A Decade of Marriage Equality — and the Case That Started It.

As we mark 10 years since the Supreme Court’s landmark ruling, we honor the Massachusetts case that paved the way—led in part by NorthStar’s founder, whose courage continues to inspire our advocacy for equity and inclusion.

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