NorthStar Asset Management, Inc., a socially responsible investment firm, is pleased to announce successful negotiations with PepsiCo, worldwide food and beverage manufacturer, of an official PepsiCo policy in support of the human right to water. PepsiCo is the first publicly traded, multinational corporation to create such a policy.

In the face of increasingly alarming statistics about the global availability of clean drinking water, PepsiCo shareholders and human rights activists have teamed up to demand that PepsiCo create and follow a policy that respects the Human Right to Water.

“Water scarcity is a serious modern-day reality,” says Julie Goodridge, CEO of NorthStar Asset Management, Inc., a wealth management firm based in Boston.